Internet Marketing and PR

Today I sat in on a fantastic presentation by Susan Hallam who gives great advice on Internet Marketing. One thing that she talked about was getting in-bound links from highly rated (by Google) news sites including the BBC. Now it’s not all that easy is it to get in-bound links from high profile news sites like the BBC – no point in just sending them a press release and hoping for the best. However, with an interesting story sold in to the most relevant journalist or blogger, many companies can get online media coverage which links back to their sites from high page ranking news sites….. and therefore help to improve their SEO performance and Google’s perception of their site.