Links and PR

Many people, including those in public relations agencies, do not realise the importance of using links and which types of links are the most valuable. With some research and discussion it should be possible to add client links into your PR campaigns.

It’s advisable to use an agency that is confident with, ready to use and sees the benefit in using links.
There is a little blurring of lines with SEO companies offering SEO releases and PR agencies doing the same. However, it can be beneficial to bring together your SEO and PR teams where each can explain their methods of gaining online coverage and links and work together.

Finally, remember to ensure that your PR team asks the question “Can we get some links from this” at every opportunity.

Internet Marketing and PR

Today I sat in on a fantastic presentation by Susan Hallam who gives great advice on Internet Marketing. One thing that she talked about was getting in-bound links from highly rated (by Google) news sites including the BBC. Now it’s not all that easy is it to get in-bound links from high profile news sites like the BBC – no point in just sending them a press release and hoping for the best. However, with an interesting story sold in to the most relevant journalist or blogger, many companies can get online media coverage which links back to their sites from high page ranking news sites….. and therefore help to improve their SEO performance and Google’s perception of their site.